Kimberley’s story begins with public consultation

Survey now available online; public meeting next week

Kimberley’s story — who we are, what we aspire to and more — will be defined by Kimberley’s residents.

The City of Kimberley has just begun a new branding process, hiring local company Story & Co. to guide the process.

“Our brand is our story: it’s who we are, what we do, how we do things, our attitudes and our shared vision. As with many communities, Kimberley experiences some challenges in communicating our story and articulating our vision, which is why we’re strengthening our brand,” said Kevin Wilson, the City of Kimberley’s Economic Development Officer.

“This is a process that takes time, but one of our first priorities is to listen to the community. Kimberley’s brand is the story of our people, and we want to ensure we’re clear what the community’s desired perceptions are before we begin to strengthen the story and develop tools that help us tell it best.”

The branding process itself is difficult to define. People think of all kinds of things when they hear about it, says Matt Thompson of Story & Co.

So the first public session, scheduled for Tuesday, November 20, 2012 at Centennial Hall,  at 7:30 p.m., will provide information to help people understand branding.

There will be a presentation discussing what a brand is and why it’s valuable to a community, as well as an opportunity for questions regarding the process.

What it’s really about is finding a common story to tell about Kimberley, a distinct message to send to the rest of the world, while at the same getting people on the same page regarding what that message is, and communicating more consistently.

“The story is Kimberley’s perceptions of itself. It’s intended to solidify the vision of the community,” said Thompson.

“Our work isn’t about our perceptions of Kimberley. It’s the community’s story and it has to be authentic. If it’s contrived, it won’t resonate.”

The first thing to do then, is engage the community in a discussion about itself.

That has begun with a survey which will gather some impressions about Kimberley.

The City of Kimberley has posted two surveys, one for Kimberley residents, and one for visitors or people outside the community.

Residents can fill out the survey online at www.KimberleySurvey.com, and visitors can fill out the survey online at www.KimberleyVisitorSurvey.com

For those unable to fill out the survey online, printed copies of the survey can be acquired at City Hall at 340 Spokane St, and can be dropped off at City Hall upon completion.

For more information on Kimberley’s communication and branding project, please contact Kevin Wilson at the City of Kimberley: kwilson@kimberley.ca or 250-427-9666

Just Posted

One injured in Cranbrook stabbing

Shortly before midnight, Cranbrook RCMP were called to a report of a… Continue reading

UPDATED: Hydro lines down near Moyie

Hydro lines affecting traffic on Highway 3 south of Moyie.

All three victims identified in Fernie arena ammonia leak

Wayne Hornquist and Lloyd Smith were from Fernie and Jason Podloski from Turner Valley, Alta

Council, Morrison Sub residents to set up working committee

Kimberley City Council hosted a Committee of the Whole meeting at Centennial… Continue reading

Broken backpacks and beaver fever; a Purcell adventure

Written by Steve Tersmette Photos by Steve Tersmette and Shawn Emmett On… Continue reading

News recap: top news stories in Kimberley

A quick recap of the top news stories in Kimberley this week

Human remains found at Silver Creek property

RCMP have been searching the property in the 2200 block of Salmon River Road for the past three days

New B.C. acute care centre opens for young patients, expectant mothers

Facility aims to make B.C. Children’s Hospital visits more comfortable

Search ramps up for B.C. woman after dog, car found near Ashcroft

Jenny Lynn Larocque’s vehicle and dog were found in Venables Valley, but there is no sign of her

Police officer hit by car, stabbed in Edmonton attack back on job

Const. Mike Chernyk, 48, returned to work Thursday

UBC medical students learn to care for Indigenous people

Students in health-related studies to take course, workshop to help better serve Aboriginal people

Dorsett has 2 goals, assist in Canucks’ 4-2 win over Sabres

‘It was a real good hockey game by our group,’ Canucks coach Travis Green said.

Berry disappointed: Bear tries to eat fake fruit on woman’s door wreath

A Winnipeg woman has taken her berry-embellished wreath down, after a hungry bear visited her porch

Man in custody linked police search near Salmon Arm

Police have not connected arrest to search at Salmon River Road property

Most Read