As the new “Business Development Manager” for the Kimberley Conference Centre, Jeff Bazley’s primary focus is moving the needle in the right direction to increase annual conferences and events.
“My focus is groups ranging from 100 to 350 delegates, primarily associations and federations located within Western Canada,” Bazley said. “Based on industry due diligence and a proven sales process, I’ve prequalified my audience offering a unique, cost effective conference experience which can be specifically tailored to meet the requirements of that particular organization.
We have so much more to offer our clients by incorporating our landscape, local culture, activities and tour operators. We need to re-look at how we build and deliver our conference package to our target audiences. By implementing strategic sales plans both short term and long term and having the ability to capture and maintain data by using a Client Relationship Management (CRM) system -This will enable me to market, sell and network to the right groups and/or decision makers. Going forward, all sales efforts need to be precise and have the ability to create potential client relationships. Once these relationships have been established, they have to be nourished and maintain throughout the longer then normal sales cycle. It’s a long process and can often be thought of as a garden; If we plant these seeds using the right soil, knowledge and consistently nourish the efforts throughout the season, then we’ll be sure to yield and harvest a successful crop down the road.”
With Bazley’s new position, the Conference Centre aims to book more events during the off-season and substantially increase the number of larger group bookings annually. This position will drive business to the Conference Centre to increase sales for accommodators, restaurants, and other local businesses.
Over the past several months Kimberley’s Conference Centre has hosted several large conferences highlighting the conference centre as a top choice for organizations such as Sysco, British Columbia Teachers Federation, Columbia Basin Trust and many other larger organizations some of which have attended from out-of-province.
You can reach Jeff Bazley at jeff.bazley@meetkimberley.ca or 250-464-9091.