FILE - In this Nov. 29, 2019, file photo people walk by a Black Friday promotional at Cookie’s department store in the Brooklyn Borough of New York. Shopping at sales and using coupons may not be saving you as much money as you think. Knowing the pitfalls and having a plan can help keep your holiday shopping from coming back to bite you in January. (AP Photo/Bebeto Matthews, File)

Millennial Money: How procrastinators can win at gift-giving

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases

Check the calendar. No, this isn’t a dream. It really is December, and Christmas Day is staring you straight in the face.

And if you celebrate Hanukkah, it’s coming even sooner.

Where did the holiday season go? Well, no time to reminisce now.

It’s down to the wire, but there are still methods to save money on your last-minute holiday purchases. Here are four simple ways to do it.

1. Jingle all the way to the store

You’re not the only one still shopping. In fact, Dec. 21 — dubbed Super Saturday because it’s the last Saturday before Christmas — is expected to be the second busiest shopping day, after Black Friday, according to ShopperTrak data from Sensormatic Solutions.

Your first instinct may be to shop online and avoid the crowded mall. But not so fast, says Christopher Newman, associate professor of marketing at the University of Mississippi.

“Shoppers can increase the chance that they get the right product at the best price by shopping in store, rather than online, just before Christmas,” Newman said in an email.

“This ensures that they aren’t limited to choosing from just the products that could ship in time for the holiday.”

Last-minute online shopping may also carry hefty shipping fees. Dec. 14 is the widely accepted cutoff for Christmas ground shipping this year, according to Rob Garf, vice-president of Strategy and Insights for Retail & Consumer Goods at Salesforce.

If you order online after that, you’ll likely have to pay to expedite the shipment.

2. Or buy online, pick up in store

If you’d rather not shop entirely at the store or entirely online, try shopping online and picking up your items at the store. In fact, buying online and retrieving your purchases from the store is a good option for shoppers, Garf says.

“It gives (consumers) the confidence that the product is going to be there and it’s going to give them the convenience that they can walk right in and pick it up,” Garf says.

He adds that some retailers may even extend an extra coupon or discount to shoppers who elect to buy online and pick up in store. Walmart does this.

This option is also good for retailers. Retailers offering buy online, pick up in store (also known as click and collect) will drive 28% more revenue share across their industry during the five days before Christmas compared with those that don’t, according to the 2019 Salesforce Holiday Insights and Predictions.

Retailers also know shoppers may be tempted to purchase additional items when they show up at the store.

3. Pick private-label presents

Purchase method aside, you also want to consider which items are on your gift list. When you have limited time to shop, it’s wise to narrow down your choices. Instead of sticking to your original plan, consider switching to less expensive presents.

Certain items are known to be cheaper just before Christmas, such as toys or previous-model electronics that didn’t sell well throughout the season.

You can also save money by changing the brands you buy. Consumers can get particularly good deals on a retailer’s own private label, for instance. Think the Kindle and Echo products from Amazon, or the Kirkland Signature line at Costco.

“Private-label products are already generally 15%-20% cheaper than their national brand counterparts, but shoppers can save even more around Christmas,” Newman said.

“Retailers can offer better deals on their private label brands than on national brands because their profit margins are higher on private labels to begin with.”

4. Pounce on limited-time sales

The fact that you’ve waited to shop until the final days before Christmas doesn’t surprise retailers. Newman says they know many shoppers delay, so they offer last-minute savings opportunities.

Be on the lookout for these types of promotions. They may be announced in advance, such as seven days of deals leading up to Christmas. Or, they may be spur-of-the-moment “flash sales” that happen without notice.

“Shoppers usually have to be vigilant and proactive in order to act upon last-minute flash sales,” Newman said.

Regularly check your email, social media and retailer websites to locate these if they’re announced.

And whatever you do, remember that now’s the time to start springing into action.

“Consumers are going to wake up from their Thanksgiving hangover and realize they have a really short time to swoop up the deals and make sure the presents get on the doorsteps and under the tree before Christmas,” Garf says.

Courtney Jespersen Of Nerdwallet, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Kimberley Dynamiters defeated the Columbia Valley Rockies on home ice at an exhibition game on Friday, Oct. 23. Paul Rodgers photos.
Dynamiters pull off a win and a draw in weekend’s exhibition games

Though the stands were empty and the Civic Centre devoid of its… Continue reading

Above, MLA-elect Doug Clovechok cast his vote early. Photo submitted
MLA-elect Clovechok reflects on election

He’s ready to get to work as an opposition MLA, he says

Kids trick or treating in Kimberley’s Platzl last year. It’s going to be a bit different this year, but with proper precautions, it can still be fun for the kids. Kimberley Bulletin file.
Platzl businesses invite kids to socially-distanced trick or treating

Taking a few precautions will create a fun Halloween for Kimberley kids

B.C. Liberal leader Andrew Wilkinson, B.C. NDP leader John Horgan and B.C. Greens leader Sonia Furstenau. (Black Press Media)
OPINION: Examining preliminary results from the 2020 BC Election

Some thoughts to ponder as British Columbia awaits the final results from mail-in ballots

Your Columbia River Revelstoke candidates; Nicole Cherlet (NDP); Samson Boyer (Green) and Doug Clovechok (BC Liberal). The polls are closed and ballots being counted. (File photo)
BC VOTES: Clovechok preliminary winner with 52 per cent of the vote

35 of 77 polls have reported and The Canadian Press is calling Clovechok winner

FILE – Provincial Health Officer Dr. Bonnie Henry provides the latest update on the COVID-19 pandemic in the province during a press conference in the press theatre at Legislature in Victoria, B.C., on Thursday, October 22, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. shatters COVID-19 records with 817 weekend cases; masks now expected indoors

Three people have died over the past three reporting periods

A nurse performs a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. THE CANADIAN PRESS/Paul Chiasson
Interior Health sees 31 new cases of COVID-19 over record-breaking weekend

Eighty-six cases remain active and one person is hospitalized with the virus

RCMP have released more details regarding what led up to an arrest caught on video in Williams Lake Sunday, Oct. 26. (Facebook video screenshot)
Review launched after ‘high-risk, multi-jurisdictional’ chase, arrest in Williams Lake

RCMP launching a full review and code of conduct investigation

(Pxfuel)
B.C. limits events in private homes to household, plus ‘safe six’ amid COVID-19 surge

Henry issued a public health order limiting private gatherings to one household, plus a group of ‘safe six’ only

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. Liberal Leader Andrew Wilkinson speaks during a drive-in car rally campaign stop at a tour bus operator, in Delta, Saturday, Oct. 17, 2020. THE CANADIAN PRESS/Darryl Dyck
Andrew Wilkinson stepping down as B.C. Liberal leader

Will stay on until the next party leader is chosen

VicPD and B.C. Conservation Officer Service teamed up to free two bucks who were entangled in a fishing net and dragging a wheelbarrow sized piece of driftwood behind them. (VicPD)
VIDEO: Police, B.C. Conservation help two bucks caught in one fishing net

Bucks were also dragging a wheelbarrow sized piece of driftwood behind them

A heavy police presence was spotted in Lumby, Monday, Oct. 26, 2020. (Facebook)
Police situation leads to ‘hold and secure’ at North Okanagan school

Police call for social media blackout in ongoing incident

Most Read