A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

2019 Child Care Action Plan shows access, availability as number one challenges for child care in Kimberley

Be the Change Group was recently contracted to complete a child care programming and facilities gap analysis.

RCMP asks new cannabis shop to remove image of Sam Steele

Owner happy to comply with RCMP, but wants more information first

Know it All: Tis the season for Christmas concerts

Coming up at Cranbrook Arts Monday Painters - 10-1, Nov. 18 -… Continue reading

Kimberley’s First Annual Ugly Sweater Fun Run/Walk for the Food Bank

Organizers of the first annual Ugly Sweater Fun Run/Walk are thrilled with… Continue reading

Dynamiters take four of possible six points over weekend

The Nitros finally lose after 11 wins

B.C. woman charged in connection to stolen vehicle smash-up in Kamloops

Kersten Ina Peters was arrested in the Fraser Valley on Friday, Dec. 6

Tavares scores twice as Maple Leafs earn 4-1 win over Canucks

Vancouver sees two-game win streak snapped

UPDATED: No survivors in Gabriola Island plane crash: RCMP

Coroner confirms multiple fatalities after small plane goes down Tuesday night near Nanaimo

VIDEO: Harbour Air makes history with first electric aircraft test flight

Successful flight marks first of its kind in the world

The Grinch who Stole a Hedge: Security camera captures Chilliwack tree theft

RCMP arrives as person calmly walks away with tree in downtown area

Salmonella outbreak in Canada linked to rodents and snakes

92 cases of salmonella across six provinces, including B.C.

Meng Wanzhou wins right to more documents involving arrest at Vancouver airport

Defence lawyers allege the Huawei executive was unlawfully detained, searched and interrogated

Truck with body inside found at bottom of lake near Kootenay ferry

Investigators believe no foul play is expected but are unsure how the vehicle ended up in the Arrow Lakes

Most Read