An Uber driver is seen in Vancouver, Friday, Jan. 24, 2020. Uber Technologies Inc. is launching a handful of sustainability measures in Canada to help it reach lofty goals it has set for the market and beyond. THE CANADIAN PRESS/Darryl Dyck

An Uber driver is seen in Vancouver, Friday, Jan. 24, 2020. Uber Technologies Inc. is launching a handful of sustainability measures in Canada to help it reach lofty goals it has set for the market and beyond. THE CANADIAN PRESS/Darryl Dyck

Uber unveils Canadian commitments to reach goal of being emission-free by 2040

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic

Uber Technologies Inc. is launching a handful of sustainability measures in Canada in an effort to reach lofty goals it has set for lowering greenhouse gas emissions.

The San Francisco-based ride-hailing giant said Tuesday that it will encourage the use of electric and hybrid vehicles by offering rewards and savings for riders and earnings for drivers who use them and allocating $800 million in resources to the cause.

The company said its new and targeted approach to sustainability will help it reach two goals it has set: getting 100 per cent of rides in Canada, the U.S. and Europe completed on battery EVs by 2030 and ensuring all trips on the platform globally are emission-free by 2040.

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic, but global attention around climate change has not dissipated.

“We want to take this opportunity to do more, to do better and to do our part to drive the green recovery in our cities,” said Dara Khosrowshahi, Uber’s chief executive, in a media briefing Tuesday.

“Uber has a clear responsibility to reduce our environmental impact and today we are committing to … tackle the climate crisis more aggressively than ever before.”

When two-thirds of the world’s population was under lockdown in early April, carbon emissions fell 17 per compared with last year, but by June, the drop was only five per cent, Khosrowshahi said.

“Carbon emissions will return to normal soon,” he warned.

Canada has committed to eliminating 200 million tonnes of greenhouse gases by 2030 under the Paris climate change agreement. Studies have showed that COVID-19 measures have so far pushed the country’s emissions down 20 per cent.

Uber said the pandemic has hastened its climate change efforts, which include Uber Green, a service offering electric and hybrid vehicle rides.

It will operate in more than 30 cities this year, including Toronto, Vancouver, Waterloo and Ottawa.

The service will use geofencing technology and focus on busy commuting hours and dense areas of cities to ensure the availability of Green rides.

Through the service, riders will be charged an extra $1 per ride. Half that surcharge will be given to the driver and the other half will flow to the Green Future program, which hopes to help drivers transition to EVs.

Uber will entice consumers by giving them three times the rewards points — eventually coming to Canada — for every Green trip taken.

Rewards can be used for discounts on rides or meals or donated to charities.

The company will also try to convince drivers to adopt more environmentally friendly vehicles by offering an extra 50 cents per Green ride to hybrid or EV drivers, $1 per trip for zero-emission vehicle owners and $1.50 for each Green ride for battery EV drivers.

It is committing $800 million in resources to help drivers transition to EVs by 2025 and partnering with auto companies like General Motors in the U.S. and Canada and Renault-Nissan across European cities to offer savings to those who make the switch.

Uber will also release climate assessment and performance reports detailing emissions stemming from trips on the platform in Canada and the U.S.

Its first climate report, released Tuesday, found Uber hosted 4 billion rides across the two markets from 2017 to 2019, but said that the current state of transportation is “unsustainable.”

Transportation emissions have grown faster than any other end-use sector over the last three decades and CO2 emissions from the industry account for nearly one-quarter of the global total, Uber said.

Tara Deschamps, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

ride hailingUber

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A dose of COVID-19 vaccine is prepared at a vaccination clinic in Montreal’s Olympic Stadium on Tuesday, Feb. 23, 2021. THE CANADIAN PRESS/Paul Chiasson
39 new cases of COVID-19 in Interior Health region

The total number of cases in the region since the pandemic began is now at 7,334

The Site C Dam location is seen along the Peace River in Fort St. John, B.C., Tuesday, April 18, 2017. The cost of British Columbia’s Site C hydroelectric dam has grown to $16 billion and the completion has been moved up a year to 2025. THE CANADIAN PRESS/Jonathan Hayward
BC Liberal energy critic blasts ‘lack of transparency’ on Site C

MLA Tom Shypitka says Site C going ahead is a ‘good thing’, blames NDP for mismanagement

Kootenay-Columbia MP Rob Morrison speaks during Question Period in the House of Commons. File photo.
Kootenay-Columbia MP supports motion condemning Uighur genocide

Rob Morrison says labelling Uighur persecution as a genocide sends a message to Chinese government

The BC Prosecution Service announced last year that it was appointing lawyer Marilyn Sandford as a special prosecutor to review the case, following media inquiries about disclosure issues linked to a pathologist involved in the matter. (Black Press Media files)
Possible miscarriage of justice in Cranbrook woman’s conviction in toddler drowning: prosecutor

Tammy Bouvette was originally charged with second-degree murder but pleaded guilty in 2013 to the lesser charge

A rainbow shining on Kelowna General Hospital on May 12, 2020 International Nurses Day. (Steve Wensley - Prime Light Media)
New COVID cases trending down in Interior Health

24 new cases reported Thursday, Feb. 25, death at Kelowna General Hospital

Dr. Bonnie Henry leaves the podium after talking about the next steps in B.C.’s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. THE CANADIAN PRESS/Chad Hipolito
COVID: 589 new cases in B.C., and 7 new deaths

No new outbreaks being reported Feb. 26

Staff from the Marine Mammal Rescue Centre, passersby, RCMP and Nanaimo Fire Rescue carried a sick 300-kilogram steller sea lion up the steep bluff at Invermere Beach in north Nanaimo in an attempt to save the animal’s life Thursday. (Photo courtesy Marine Mammal Rescue Centre)
300-kilogram sea lion muscled up from B.C. beach in rescue attempt

Animal dies despite efforts of Nanaimo marine mammal rescue team, emergency personnel and bystanders

Gina Adams as she works on her latest piece titled ‘Undying Love’. (Submitted photo)
‘Toothless’ the kitty inspires B.C. wood carver to break out the chainsaw

Inspired by plight of a toothless cat, Gina Adams offers proceeds from her artwork to help animals

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. Finance Minister Selina Robinson presents bill to delay B.C.’s budget as late as April 30, and allow further spending before that, B.C. legislature, Dec. 8, 2020. (Hansard TV)
How big is B.C.’s COVID-19 deficit? We’ll find out April 20

More borrowing expected as pandemic enters second year

The first of 11 Dash 8 Q400 aircraft's have arrived in Abbotsford. Conair Group Inc. will soon transform them into firefighting airtankers. (Submitted)
Abbotsford’s Conair begins airtanker transformation

Aerial firefighting company creating Q400AT airtanker in advance of local forest fire season

Arrow Lakes Caribou Society said the new caribou pen near the Nakusp Hotsprings is close to completion. (Submitted)
Maternity caribou pen near Nakusp inches closer to fruition

While Nakusp recently approved the project’s lease, caribou captures are delayed due to COVID-19

The Canada Revenue Agency says there were 32 tax fraud convictions across the country between April 2019 and March 2020. (Pixabay)
Vancouver man sentenced to 29 months, fined $645K for tax evasion, forgery

Michael Sholz reportedly forged documents to support ineligible tax credits linked to homeownership

Then-Liberal leader Andrew Wilkinson looks on as MLA Shirley Bond answers questions during a press conference at Legislature in Victoria. (Chad Hipolito / THE CANADIAN PRESS)
B.C. Liberal party to choose next leader in February 2022

Candidates have until Nov. 30 to declare whether they are running

Most Read