A guide to online marketing

Kimberley Chamber and KRIC offer workshop by Greg Bradley of TekPro

Tomorrow, Wednesday, May 21, 2011, the Kimberley Chamber of Commerce and the Kootenay Rockies Innovation Council (KRIC) are offering a workshop for those interested in marketing online but a little unsure how to go about it.

Greg Bradley of TekPro Information Solutions will deliver the workshop, focusing on Google AdWords.

Google AdWords can be an excellent, cost-effective tool for growing your business, if you understand how to run a smart campaign which offers a strong and measurable return on your investment.

You’ll leave the workshop with practical tools to help people find you online, generate more traffic to your website, track your success, target your marketing efforts to your potential customers and get more for your advertising dollar, says Chamber Manager Mike Guarnery.

“Google AdWords provides a cost-effective and extremely measurable way to put your product in front of your potential customers at exactly the right time in the buying cycle,” Bradley says. “It’s not overly complicated but knowing the ins-and-outs of running a successful ad campaign can give small businesses a huge opportunity to accelerate their sales without a significant capital outlay.”

Other information covered includes how the AdWords auction works, the different types of campaigns and networks, how to set a campaign budget, how to choose keywords, tactics to get more clicks to your website, how to target your customers at the right point in the buying cycle, why ad extensions are so effective, and how to use them and how to use Google Analytics to improve your campaign’s effectiveness.

The workshop runs Wednesday May 21 from 11:30 to 6 p.m. at the Kimberley Conference Centre. Register online at http://kric.ca/events/getting-found-helping-your-customers-find-you-using-google

The full workshop, including lunch is $40. A free networking session, with light appetizers, will be held between 5 and 6 p.m. Drinks will be available for purchase during the networking session.

 

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