It’s that time of year, when the distant sound of jingling bells grows closer and closer.
Like it or not, Christmas gift buying season is upon us, and Cranbrook shoppers are being enticed to shop here in town with the city-wide Black Friday day of retail deals and special offers.
On Friday, November 22, the third annual Black Friday event will be going on throughout Cranbrook, with around 50 businesses offering deep discounts for one day only.
“You will find there are some great deals out there,” said Joey Hoechsmann, an organizer of the event.
“Everyone is going to have their own promotion, whether it’s clearance items, door crashers, draws, blanket discounts – there will be all sorts of different strategies that businesses have to entice customers to come out and shop.”
You can check out the deals each business is offering in the Townsman’s Black Friday supplement on Thursday, November 21 or online at www.cranbrookblackfriday.ca.
Parking downtown will be free throughout the day on November 22, courtesy of the City of Cranbrook, the Downtown Business Association and the Cranbrook and District Chamber of Commerce.
The premise of Black Friday is to encourage residents to shop right here at home, explained Hoechsmann.
“We all know there are certain products we don’t have in town and a lot of people like to just get away and have a little shopping experience. We’re not saying, ‘Don’t shop out of the community’. What we’re saying is: think and consider local businesses that are here, that have great products and services and great value, and give them an opportunity before you spend your money elsewhere.”
You may be surprised at the price tag, he went on.
“I find most times the service, the selection and the price, believe it or not, is very competitive.”
Businesses that prosper spend their money in the community, according to Hoechsmann.
“It’s amazing how that money generates more transactions in the community. As small business does better, they spend more, make more investments. ‘Hey, I had a great season, so I’m going to do renovations on my store.’ I hire a contractor and that contractor is going to the hardware store. So you create this cyclical economic generator just by keeping a few extra dollars here.