‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

Sam Steele wearing military, not RCMP uniform in image depicted in Jimmy’s Cannabis window

‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

The RCMP say they “stand corrected” and Cranbrook business Jimmy’s Cannabis will not have to remove an image of legendary lawman Sam Steele displayed in one of their windows after all, after the RCMP consulted further with their historian, who informed them he is not wearing an RCMP uniform in the image.

BACKGROUND: RCMP asks new cannabis shop to remove image of Sam Steele

It’s been a high-profile week for Jimmy’s Cannabis Shop considering the store just opened its doors last Wednesday, with news that the store had been asked by the RCMP to take the photo of Sam Steele down due to copyright infringement making headlines nation wide.

Cannabis stores are mandated to have opaque window coverings to prevent onlookers from seeing in and owner Jeff Weaver opted to go with historical images for his stores instead of “uninviting” glazed glass or something along those lines.

Weaver originally agreed to take the photo down in the verbal conversation with a local officer, but after consulting a historian, he learned that the image of Steele he chose shows him wearing not a RCMP uniform but a military one.

“We are elated,” Weaver told the Townsman. “This is fantastic news that we are not impinging upon any trademark issues with the RCMP and we hope that Sam Steele the man will be the thing that’s celebrated from here on out.”

Today Cpl. Caroline Duval from RCMP media relations in Ottawa provided a statement confirming that Steele is in fact wearing a military uniform depicted on the window.

“The RCMP stands corrected on the statement that Sam Steele is wearing the uniform of the North West Mounted Police in the image used by the cannabis store. We had further discussions with our historian, who informed and corrected us on:

Superintendent Samuel Benfield Steele, Reg. No. 1 (O.40) was struck off the strength of the North-West Mounted Police on January 3, 1903.

The photograph of Sam Steele, from which the disputed image is derived, is from the portrait published in the frontispiece of Sam Steele’s autobiography “Forty Years in Canada” written in 1914 but due the outbreak of the First World War in August 1914, was not published until 1915.”

The RCMP statement explains that in 1914, Colonel Steele was the Officer in Command of Military District 10 in Winnipeg, MB. In the photo Weaver picked for his store Steele is wearing the uniform of a full Colonel in the Canadian Militia.

In the statement Duval said that the RCMP wishes to remind the public that “notwithstanding the correction and honest mistake, the name and image of the RCMP are protected under the intellectual property laws of Canada and requires prior authorization before any business or enterprise can use it.

Meaning that if Steele was depicted in RCMP regalia in the photo, Weaver would have had to officially request permission to use it, and had the request been denied, he would have had to remove it.



paul.rodgers@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Just Posted

The Kootenay International Junior Hockey League met for their AGM and announced a number of new initiatives, new awards and changes in their executive committee, as well as the starting date for the 2021-22 season. Paul Rodgers file.
KIJHL announces start dates for 2021-22 season

Season set to begin Oct. 1 with league still following all health guidelines

Calvin Dickson photo.
Severe thunderstorm watch in effect for East Kootenay

Conditions favourable for the development of thunderstorms, hail and heavy rain

The Independent Investigations Office of BC is looking into a Castlegar incident. File photo
Police watchdog investigating Castlegar incident

IIO: Woman sustained a reportedly self-inflicted injury

After being forced to cancel in 2020 due to the pandemic, the Wasa Triathlon is being organized for August. Bulletin file photo.
Information released for Gerick Sports Wasa Triathlon scheduled for August

In 2020 the COVID pandemic forced the Gerick Sports Wasa Triathlon to… Continue reading

The latest EKASS survey confirms a steady decline in substance use among EK youth over the years. (image compilation via Pixabay)
Latest survey shows steady decline in adolescent substance use over the years

Starting in 2002, the survey has been conducted every two years to monitor changes in substance use patterns, attitudes and behaviors amongst East Kootenay youth.

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes in wake of provincial reopening announcement

Website back up now, recreational travel between health regions to resume as of Tuesday

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

FILE – Provincial health officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. officials watching U.K.’s Delta variant struggles, ‘may need to slow’ restart plan

Studies show that one dose of vaccine is only 33 per cent effective in preventing B.1.617.2 spread

RCMP Const. Shelby Patton is shown in this undated handout photo. RCMP say that Patton was hit by an allegedly stolen truck that he had pulled over on Saturday morning in Wolseley, east of Regina. THE CANADIAN PRESS/HO, RCMP
Pair charged in Saskatchewan Mountie’s death make first court appearance

Const. Shelby Patton was hit by an allegedly stolen truck that he had pulled over Saturday morning

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

David and Collet Stephan leave for a break during an appeal hearing in Calgary on Thursday, March 9, 2017. THE CANADIAN PRESS/Todd Korol
Appeal Court rejects stay for Alberta couple facing third trial in son’s death

Pair accused in their earlier trials of not seeking medical attention for their son sooner

Highway notices like this come down effective June 14. Public health restrictions on non-essential travel and commercial operation have hit local businesses in every corner of B.C. (B.C. government)
Province-wide travel back on in B.C.’s COVID-19 restart plan

Gathering changes include up to 50 people for outdoor events

Calgary Stampeders’ Jerome Messam leaps over a tackle during second half CFL western semifinal football action in Calgary, Sunday, Nov. 15, 2015.THE CANADIAN PRESS/Jeff McIntosh
CFL football will be played this summer in Canada

Governors vote unanimously in favour to start the ‘21 campaign on Aug. 5

Most Read