In the continuing roll out of Kimberley’s new brand, the next step is updating the city’s Investor’s Guide materials.
The new logo and ‘Good place to be…’ tagline were introduced earlier this year. The new marketing tools were developed for Kimberley by local company Story & Co. The same company has been awarded the contract to develop and update the Investor’s Guide material.
The city put out an RFP last month and it came down to two proponents. Economic Development Director Kevin Wilson said in his report to Council that Story & Co. were recommended for a number of reasons, including the fact that the branding went so well and Story & Co. had a proven record.
The contract is for a total of $16,750 and this money is in the 2013 budget.
Attracting investors is a key strategy, explained Wilson in his report.
“It is well known that there is a strong link between tourism and investment. Tourists to this region are often struck by the high quality of life and begin thinking about investment as a way to enable them to live in this region and community. The increasing consistency across communication mediums — including Tourism Kimberley, the municipal website, Invest Kimberley, and Invest Kootenay — will mean that Kimberley is taken seriously by prospective investors. Whether they are pure visitors or investors, credible communication materials will ensure Kimberley is distinctive in the region.”