Kimberley’s branding process is underway

Branding helps a community stand out against the competition

The process of strengthening Kimberley’s brand is now underway. The first public meeting has been held and two online surveys, one for residents, one for visitors are available until December 15 at www.KimberleySurvey.com or at www.KimberleyVisitor Survey.com. Paper copies of both are available at City Hall.

In addition, anyone who might be interested in joining a discussion group is asked to contact Director of Economic Development Kevin Wilson by Friday, November 30 at kwilson@kimberley.ca or 250-427-9666.

The first public meeting dealt primarily with explaining misconceptions associated with branding, and all that information is online at the City of Kimberley’s website.

For instance, Myth No. 1, a brand is a logo. Not so. A logo is a part of a brand, that over time begins to be associated with a brand. It’s nothing more than a symbol, which gets stronger the more it’s used and recognized, but it’s not the story.

Branding means changing everything (Myth No. 2). Again, not so. The process does not create a whole new story for Kimberley, it merely strengthens it.

There may be areas of Kimberley’s story (how we live, how we interact with each other) that can be improved. The story doesn’t change, but the way it’s told does.

Myth 3. This brand process won’t do much. Not true. A story must be told and told well in order to give people a reason to visit. Brands demonstrate pride, connect with people, give them a reason to experience a story or product and differentiate it from their competition.

The main reason Kimberley is going through the process is to differentiate it from all the other BC communities vying for that same visitor dollar. Kimberley has many assets but so do many other communities. They all have a story to tell.

“A brand is an expression of who we are to the rest of the world, and who we want to be to our community. It’s what makes us distinct and what differentiates us from others. A solid brand offers compelling reasons to be proud of our region and to participate in Kimberley’s experience.

“A solid brand means our story is not just heard, but that it is remembered, retold, and most importantly, best experienced by those who live here and those we might share our community with.”

Building Kimberley’s brand cannot be done without participation of Kimberley residents, so if you have not yet done so, please take a moment to fill out the survey.

The survey will ask you what you like about Kimberley, and what you dislike,  what you would recommend about Kimberley to others, what you would change if you could and more.

Just Posted

Kimberley cross country team continues to produce excellent results

The Kimberley XC Skiers (KiXS team) have had a busy calendar of… Continue reading

B.C. BUDGET: Surplus $374 million after bailouts of BC Hydro, ICBC

Growth projected stronger in 2020, Finance Minister Carole James says

Dynamiters continue to win as season winds down

JOSH LOCKHART The Kimberley Dynamiters continue to be hot, as they outscored… Continue reading

Stolen U-Haul Truck recovered in Kimberley

Driver had multiple outstanding warrants.

New recycling program to be piloted at Kimberley Transfer Station

Currently, there is only one Recycle BC Depot serving the entire East Kootenay.

WATCH: Winter Flannel Fest 2019

The first ever ‘Flannel Fest’ took place this past weekend in Kimberley.

NDP candidates push for stronger climate action as Singh supports LNG Canada

Singh has tried to project unity in the party while facing internal criticism for poor fundraising and low support in the polls

‘Riya was a dreamer’: Mother of slain 11-year-old Ontario girl heartbroken

Her father, Roopesh Rajkumar, 41, was arrested some 130 kilometres away

‘Bullet missed me by an inch’: Man recounts friend’s killing at Kamloops hotel

Penticton man witnessed Summerland resident Rex Gill’s murder in Kamloops

B.C. BUDGET: Income assistance raise still leaves many below poverty line

$50 per month increase included in funding for poverty and homelessness reduction

B.C. BUDGET: Indigenous communities promised billions from gambling

Extended family caregiver pay up 75 per cent to keep kids with relatives

B.C. BUDGET: New benefit increases family tax credits up to 96 per cent

BC Child Opportunity Benefit part of province’s efforts to reduce child poverty

B.C. BUDGET: Carbon tax boosts low-income credits, electric vehicle subsidies

Homeowners can get up to $14,000 for heating, insulation upgrades

B.C. man survives heart attack thanks to Facebook

A Princeton man suffered a heart attack while at an isolated property with no cell service

Most Read