Literacy fundraising campaign approaches

:ocal business and community leaders are volunteering for the Reach a Reader literacy fundraising campaign next week.

Local business and community leaders

Local business and community leaders

Local business and community leaders are teaming up with the Columbia Basin Alliance for Literacy to raise money for the Reach a Reader campaign.

Now in it’s fourth year, the campaign, which occurs in communities across the Basin, is designed to raise money for for literacy programs. All money raised in Cranbrook will stay in the community.

Improving literacy rates improves quality of life, according to Katherine Hough, community literacy coordinator for CBAL.

“Literacy is not just reading and writing and numeracy, but they cover all aspects of life,” said Hough. “We know that people with improved literacy skills get more involved in the community, they’re more likely to volunteer, they’re more active with their children.

“They become their child’s best teacher, because they have the skills to support their children in school.”

People from all backgrounds and walks of life can benefit from improving their literacy, Hough added.

“Here, we see in Cranbrook, so many people who have missed learning opportunities, whether  they’re 19-year-old single moms who are wanting to finish their Grade 12 or seniors who are coming back to learn computer skills, their lives are improved through that reconnection with their education,” she said.

Though for a good cause, the campaign is competitive in nature as local business and community leaders attempt to out raise those from other communities across the Basin. Cranbrook holds the title as the top fundraising community in the Kootenay region.

“This is an annual initiative for Black Press and CBAL and it has been very successful,” said Chuck Bennett, Group Publisher for Black Press, Kootenays. “We think working with literacy in our local communities across the region is an important project for us at Black Press. We think it is critical that we support literacy and can’t think of a better place for us to put our energies behind.”

Mayor Stetski and councillor Sharon Cross, along with Jason Wheeldon and members of the College of the Rockies Avalanche volleyball team, will be out and about in Cranbrook. All will be easily recognizable (except for Wheeldon—who knows what his costume will be this year?) by their enthusiastic sales pitches and their Black Press newspaper carrier bags. Through a donation to the campaign, anyone can pick up a copy of the Daily Townsman or the Kootenay Advertiser.

Max’s Place will be donating a portion of their coffee sales to the campaign, while the Heidout will be doing the same, along with proceeds from a lunch special. Volunteers will be stationed at the Cranbrook Public Library and the Tamarack Centre as well.

“This is a campaign that hits close to home,” said Karen Johnston, Daily Townsman publisher. “As a child, I overcame reading challenges because I had a great teacher who helped me discover the value of literacy and the knowledge it brings. I am very excited to see the community come together to raise money and awareness for such an important program.”

 

Just Posted

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

Ryan McKenzie of the Kimberley Trails Society made an in-depth presentation to City Council describing the initial steps of the Electrify the Mountains eBike trails project. This is a look at the project one map.
Kimberley City Council hears details on Electrify the Mountain project

At the meeting of City Council on Tuesday, June 8 Ryan McKenzie… Continue reading

The Kimberley Public Library invites kids of all ages to join the 2021 BC Summer Reading Club. Kimberley Public Library file
Kimberley kids invited to join summer reading club at Public Library

The Kimberley Public Library invites kids of all ages to join the… Continue reading

Provincial Health Officer Dr. Bonnie Henry on Thursday, June 10, mentioned Grand Forks among two other COVID “hot spots” in B.C. Photo: Screenshot - YouTube COVID-19 BC Update, June 10, 2021
PHO Henry says West Kootenay city is a COVID ‘hot spot’ in B.C.

There are 11 cases of COVID-19 in the Grand Forks local health area, according the BC CDC

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

Most Read