MADD enough to see red

Local branch of Mothers Against Drunk Driving launches red ribbon campaign

MADD Kimberley/Cranbrook officially launched its first ever red ribbon campaign at Cranbrook City Hall on November 1. Firefighter Brandon Cavener tied a ribbon onto one of the city’s fire trucks as Mayor Wayne Stetski and Cpl. Pat Prefontaine did the same to a city vehicle and an RCMP cruiser. Ribbons are available at the Cranbrook Daily Townsman office and other locations around town.

MADD Kimberley/Cranbrook (Mothers Against Drunk Driving) officially launched its first ever red ribbon campaign in the two communities on November 1.

Katryna Sigurdson, community leader for the local branch, said MADD will be distributing millions of red ribbons throughout Canada this holiday season, and now they will be available in Kimberley and Cranbrook as well.

“Our mission is to stop impaired driving and it is possible,” she said. “By displaying the MADD Canada ribbon you make the commitment to drive safe and sober.”

Sigurdson said her hope is for all Canadians to get involved simply by tying a ribbon onto their vehicle, backpack or purse and for people to get involved in their community’s safety by contacting the RCMP if they spot a potentially impaired driver.

Sigurdson was joined at the launch event by Mayor Wayne Stetski, RCMP Cpl. Pat Prefontaine and  Councillor Gerry Warner.

Prefontaine welcomed the local MADD branch’s work as the police officers are on the front lines of reducing drunk drivers.

“We’re happy to support this campaign,” he said. “We too share this ongoing effort to reduce the number of impaired drivers on the road.”

Like Sigurdson, he encouraged the public to come forward if they spot a potential impaired driver.

“We’ll accept the information however you can get it to us,” he said.

Stetski talked about the penalties of being caught drunk driving from the fines to the emotional penalty of injuring or killing another member of the community. He quoted a Transport Canada report that said 40,000 Canadians have been killed in alcohol related incidents since 1982 – but the toll could be much higher had MADD Canada not stepped in 25 years ago. Transport Canada predicts the toll could have been as high as 70,000 had MADD not started doing public awareness campaigns.

“Don’t drink and drive are four of the most important words we will ever hear,” Stetski said. “City council is very pleased to support the work of MADD.”

Prefontaine encouraged those planning on enjoying the holiday season with alcohol to find another way home via a designated driver, a taxi or other modes of transportation like walking or public transit.

The campaign runs from November 1 to the first Monday after New Years Day. Ribbons are available by calling Sigurdson at (250) 432-9590 or visiting the MADD Canada website. They are also available at the Cranbrook Daily Townsman office, city hall, Drive FM, B104 and Bear’s Eatery.

Sigurdson ended her address by sharing the MADD Canada Christmas wish that the season passes by without a single drunk driving death.

Just Posted

Mainstreams completing planting project along Mark Creek

The project is part of their initiative to educate the community about Kimberley’s watershed

Kootenay-Columbia candidates attend Creston Valley Chamber of Commerce 2019 election forum

About 120 people attended the Creston Valley Chamber of Commerce 2019 election forum on Oct. 16 at the Prince Charles Theatre.

Kimberley Riverside Campground will remain a campground, Mayor McCormick says

There will be terms to any sale of Bootleg Gap or Riverside

Kimberley Save On Foods raising funds for B.C. Children’s Hospital

Round up to the nearest dollar or enter to win a Samsung Smart TV to support the charity

COTR Avalanche volleyball teams in fine form heading into season opener

Men’s and women’s teams square up against the Douglas Royals on Friday, Saturday

WATCH: Mobile glass blowing studio sets up shop in Kimberley

Mountain Grass Glass Gallery and The Glass House Experience team up to offer glass blowing workshops

Zantac, the over-the-counter heartburn drug, pulled in Canada, U.S.

Health Canada also investigates possible carcinogen in some ranitidine drugs

B.C. public safety minister says cannabis edibles not in stores til January

Mike Farnworth says he wants regional issues considered when it comes to licensing

Greta Thunberg calls for climate action in Alberta, but doesn’t talk oilsands

Swedish teen was met with some oil and gas industry supporters who came in a truck convoy

Scheer denies spreading ‘misinformation’ in predicting unannounced Liberal taxes

Conservative leader had claimed that a potential NDP-Liberal coalition could lead to a hike in GST

Council asks to limit cruise ship visits to Victoria harbour

Mayor says motion is not meant to curtail current visits or limit local cruise industry expansion

Chilliwack man pleads guilty in crash that killed pregnant woman

Frank Tessman charged under Motor Vehicle Act for accident that killed Kelowna school teacher

Delays at railroad crossing in Kootenay town cause for concern

About 1870 Fernie residents are temporarily isolated when the train passes through town

RDEK hosting three open houses as part of solid waste management plan review

Three chances to find out more information in Cranbrook, Fernie and Invermere.

Most Read