MADD kicks off Project Red Ribbon campaign

Mothers Against Drunk Driving continue to campaign for sober and safe driving.

  • Nov. 2, 2016 4:00 p.m.

Cranbrook firefighters pose for a photo after tying red ribbons to their firetruck.

Trevor Crawley

The Project Red Ribbon campaign kicked off on Tuesday, as Mothers Against Drunk Driving continue to campaign for sober and safe driving.

With local firefighters, RCMP members and Mayors Lee Pratt and Don McCormick on hand at Cranbrook KIA, Katryna Sigurdson, community leader for MADD Kimberley/Cranbrook handed out red ribbons, which were tied to the emergency vehicles.

Cranbrook KIA also donated $1,000 towards the organization, and committed $100 for every new KIA sold towards the local organization.

The Project Red Ribbon campaign, in it’s 29th year, is a tribute to honour those killed or injured in impaired driving crashes and also serves as a constant message to people on the roads to drive safe and sober.

In addition to serving as a tribute, Sigurdson hopes that the red ribbons serve as a reminder to call 911 and take action if someone witnesses a suspected impaired driver.

According to statistics gathered by MADD, there were 1,082 fatalities in 2010 from motor vehicle accidents from impaired driving. In British Columbia alone, it is estimated that there were 167 impairment-related fatalities in 2010.

A key component of the Project Red Ribbon is education, according to Sigurdson. MADD’s mission is to stop impaired driving and believes that goal is possible.

Sigurdson and the local chapter of MADD will be hosting an alcohol-free New Years Eve party on Dec. 31 up at Centennial Hall in Kimberley. Sigurdson also thanks McDonalds for sponsoring the event at Cranbrook KIA.

Just Posted

Leafs season ends in Game 6

Nelson fell 2-1 in double OT to the Kimberley Dynamiters

One in custody after firearm complaint at a Cranbrook golf course

On March 22nd, 2018 at 6:47 pm Cranbrook RCMP, with the assistance… Continue reading

Kimberley Cranbrook highland dancers win numerous medals in Calgary

Students of Liela Cooper and Hali Duncan travelled to Calgary last weekend… Continue reading

Kimberley’s PeeWee team wins provincial championship

Kimberley’s PeeWee team are Provincial A champions. The provincial tournament took place… Continue reading

Dynamiters take game five

Series moves to Nelson for game 6

Vancouver Aquarium’s resident octopus released into ocean

Staff let the Giant Pacific octopus go into the waters near Bowen Island so she can reproduce

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Canadian cities hold March for our Lives events in wake of Florida shooting

Hundreds of people support the massive March for Our Lives event in Washington, D.C.

Health officials called after acid spill near B.C.-Alberta border leaks into creek

Tanker truck crashed south of Dawson Creek, spilling 17,000 litres of hydrochloric acid

Embattled band Hedley plays last show in B.C. before hiatus

About 3,000 tickets had sold for final performance at Kelowna’s Prospera Place

Trudeau to exonerate B.C. First Nations chiefs hanged in 1860s

Prime Minister to absolve Tsilhqot’in chiefs in relation to deaths of 14 construction workers

Canucks sing the Blues as they fall to St. Louis 4-1

Berglund nets two, including the game-winner, to lift St. Louis over Vancouver

Calving season brings hope for Cariboo ranchers

Still a lot of work ahead to recover from the wildfires

Canada’s Kaetlyn Osmond wins figure skating world title

The 22-year-old fwon the women’s singles crown with her Black Swan routine

Most Read