Sidekick, BBBS show the power of pink

A local small business got involved in a big way with the recent anti-bullying campaign held in Cranbrook.

Left to right: Dana Osiowy and Carly Proudfoot of Big Brothers Big Sisters of Cranbrook

Left to right: Dana Osiowy and Carly Proudfoot of Big Brothers Big Sisters of Cranbrook

A local small business got involved in a big way with the recent anti-bullying campaign held in Cranbrook.

Sidekick Stickers created hundreds of pink T-shirts which were so in evidence during anti-bullying week. Proceeds benefitted Big Brothers Big Sisters of Cranbrook (BBBS), who played a lead role in the campaign.

Jason de Rijk, who operates Sidekick Stickers, took on the project because of his admiration of the work that Big Brothers Big Sisters does.

Sidekick Stickers creates stickers, signs, T-shirts, and suchlike accoutrements.

De Rijk accordingly created and sold 310 pink T-shirts for the recent anti-bullying week. After costs, de Rijk donated the proceeds to BBBS. The total came to $1,700, and the donation was made Wednesday at the BBBS offices downtown.

Dana Osiowy of BBBS Cranbrook explained that anti-bullying initiatives is one of the main outcomes of the work that the organization does. BBBS was involved in the recent anti-bullying campaign, using the theme of “Step Up To Strike Out Bullying.” She added that Sidekick’s donation will be used in support of innovative programming like its teen-mentoring program, whereby Grade 12 students are matched with Grade 5 students.

For more information on Big Brothers Big Sisters of Cranbrook, call 250-489-3111. To contact Sidekick Stickers, call 250-919-3807.