When the province of British Columbia introduced the B.C. Family Day holiday in February last year, the ski industry, led by the Canada West Ski Areas Association, lobbied hard to make sure it did not fall on the same day as the Alberta Family Day weekend.
Alberta Family Day falls on the third Monday in February and was already a big weekend for B.C. ski hills, especially those in this area close to the B.C. Alberta border.
The ski industry successfully argued that it would be a benefit to the tourism industry to have the B.C. Family day a week prior, allowing ski hills to capture long weekend skiers two weeks in a row. As an added incentive, the Canada West Ski Areas Association managed to get all the big ski resorts in the province to offer major lift ticket discounts on B.C. Family Day.
The resorts offered 50 per cent off last year, and it proved so successful that the offer is being made again this year for BC Family Day 2014 on February 10, 2014.
“B.C. ski resorts offer an outstanding variety of winter recreation experiences,” said CWSAA President and CEO David Lynn. “We are very pleased to be able to celebrate the second B.C. Family Day by providing B.C. families with the opportunity to ski or board at a B.C.
ski resort at half the regular price. We hope that British Columbians take advantage of this fun and healthy way to enjoy BC Family Day.”
Participating resorts in this area include the Kimberley Alpine Resort, Fernie Alpine Resort, Panorama, Fairmont Hot Springs Resort and Kicking Horse.
The promotion includes the following guidelines:
• BC residents will receive 50% off all lift tickets that are valid for use on Monday, February 10, 2014.
• This discount will be based on the regular ‘ticket window’ price in effect for the 2013-14 season, and will not be combinable with other offers / discounts.
• Participating ski resorts may require proof of BC Residency (e.g. government-issued photo ID).
All participating ski resorts will be required to provide the 50% lift ticket discount, but they will be free to augment this offer with their own resort-specific promotions.