Moving the needle at the Kimberley Conference Centre

Focus will be on attracting conferences from Western Canada, business development manager says

Conference Centre Business Development Manager Jeff Bazley.

As the new “Business Development Manager” for the Kimberley Conference Centre, Jeff Bazley’s primary focus is moving the needle in the right direction to increase annual conferences and events.

“My focus is groups ranging from 100 to 350 delegates, primarily associations and federations located within Western Canada,” Bazley said. “Based on industry due diligence and a proven sales process, I’ve prequalified my audience offering a unique, cost effective conference experience which can be specifically tailored to meet the requirements of that particular organization.

We have so much more to offer our clients by incorporating our landscape, local culture, activities and tour operators. We need to re-look at how we build and deliver our conference package to our target audiences. By implementing strategic sales plans both short term and long term and having the ability to capture and maintain data by using a Client Relationship Management (CRM) system -This will enable me to market, sell and network to the right groups and/or decision makers. Going forward, all sales efforts need to be precise and have the ability to create potential client relationships. Once these relationships have been established, they have to be nourished and maintain throughout the longer then normal sales cycle. It’s a long process and can often be thought of as a garden; If we plant these seeds using the right soil, knowledge and consistently nourish the efforts throughout the season, then we’ll be sure to yield and harvest a successful crop down the road.”

With Bazley’s new position, the Conference Centre aims to book more events during the off-season and substantially increase the number of larger group bookings annually. This position will drive business to the Conference Centre to increase sales for accommodators, restaurants, and other local businesses.

Over the past several months Kimberley’s Conference Centre has hosted several large conferences highlighting the conference centre as a top choice for organizations such as Sysco, British Columbia Teachers Federation, Columbia Basin Trust and many other larger organizations some of which have attended from out-of-province.

You can reach Jeff Bazley at jeff.bazley@meetkimberley.ca or 250-464-9091.

 

Just Posted

B.C. Interior free from measles

Vancouver measles outbreak hasn’t spread to the B.C. Interior

Man injured in police shooting near Nelson has died

The death follows an incident in Bonnington on Feb. 13

Dynamiters hand out year end awards

The Kimberley Dynamiters handed out the year end hardware last Sunday evening… Continue reading

Workshop will assist farmers and ranchers with wildfire preparedness

As the past few summers have proven, wildfires are a huge concern… Continue reading

Students give two thumbs up to no more B.C. student loan interest

Eliminating the loan interest charges could save the average graduate $2,300 over 10 years

Ontario man accused of killing 11-year-old daughter dies in hospital, police say

Roopesh Rajkumar had been hospitalized with what police described as a self-inflicted gunshot wound

Manitoba ‘pauses’ link with ex-B.C. premier Gordon Campbell after allegations

Campbell had been hired to review two major hydro projects

Heritage minute features Japanese-Canadian baseball team, internment

The Vancouver Asahi baseball team won various championships across the Pacific Northwest

UPDATE: Woman, off-duty cop in critical condition after stabbing outside B.C. elementary school

The officer was interceding in an alleged assault when he and the woman were stabbed

$10-a-day child care not in 2019 budget, but advocate not irked

Sharon Gregson with the Coalition of Child Care Advocates of B.C. says NDP on track to deliver promise

B.C. Seniors Advocate questions labour shortage in care homes

Are there really no workers, or are care aide wages too low?

B.C. business groups worry about looming economic decline in wake of NDP budget

The party’s second government budget focused on plenty of spending, business advocates say

Experts urge caution after 10 human-triggered avalanches across B.C.

One man is still stuck after avalanche on south coast

Most Read