It's the month of November, but if you ask any member of the male community out there, they'll tell you that it's actually Movember.
It's only the difference of one consonant, but it means all the world to guys who are taking the time to grow out their moustaches to raise awareness for prostate cancer.
The Kootenay Ice are all in with their facial hair efforts, as the has signed onto Movember.com to raise money and awareness for men's health programs across the country.
Anyone can visit the website and make a donation for any member of the squad.
So far, the team has added roughly $1,600 to the cause, with rookie netminder Wyatt Hoflin leading the way, with $350 to his name.
Ice defenceman Jagger Dirk has yet to get any donations to his name, but the 19-year-old defenceman is still having fun with the moustache competition.
"It brings us together, it's for a good cause," said Dirk. "A lot of people have family members that've had prostate cancer so it's good to support something bigger than us."
Fellow blue liner Mike Simpson agreed.
"It's a good time and everyone has fun with it," Simpson said. "It's all the better if it's for a good cause.
"Obviously anytime you can raise money, it's a good thing."
Both were interviewed separately, however, both pegged 19-year-old forward Erik Benoit as the teammate who could grow the most impressive moustache.
"It's not the best, but it's pretty greasy," said Dirk.
Simpson also singled out Benoit as the guy who could grow the best moustache after hesitating for a bit when first asked.
"Besides myself, I'd have to give it to...geez I don't know. We really have a young team," Simpson said.
"Probably Benny. I would say he's the early favourite. We got a lot of baby faces in there."
Why?
"The guy's just a man-child," Simpson added. "He's got the ability to grow a full beard, probably since the day he was born."
Benoit wasn't at practice on Tuesday, and couldn't defend his moustache-growing abilities, or brag about it, depending on one's perspective.
The team will be accepting donations for the rest of the month. The Ice are part of the fund-raising efforts along with the rest of the WHL and the entire CHL, which raised $128,222 last year.
Anyone wishing to make a donation towards the Kootenay Ice's Movember efforts can visit http://ca.movember.com/team/620241