PlayFullScreen bringing more HD to KIJHL fans

PlayFullScreen bringing more HD to KIJHL fans is working its way towards streaming high definition to all Kootenay International Junior Hockey League (KIJHL) rinks.

Dave McIlroy, president of, says they are working in a phase of going from a standard to high definition stream.

“You almost think of it as turning up the volume,” says McIlroy. “Rather than just cranking it up to the highest speed, highest resolution possible, we’re going to crank it up little by little.”

In the summer, PlayFullScreen took a roadtrip to all KIJHL arenas, with the exception of Spokane due to timing and Spokane wasn’t ready when they were passing through the Kootenay region.

“It’s probably going to be a stretch to get all teams in HD this year,” says McIlroy, who explained the technical details behind it. “That doesn’t mean we won’t get there, it means we have to be realistic. That can simply be a matter of there is just not fast enough internet in one of buildings to accommodate the type of stream that is needed. There are five teams that are ready to go immediately and ready to send a HD stream.”

The service is a great option for fans who are unable to attend games in their community and to those that want to follow their team on the road.

Last year, one club had the hardware capacity and was used as a pilot project to see what would happen. HD is kind of an unknown audience.

“It’s unfair to assume that everybody has at their home or wherever they are watching the game, has access to a broadband, very fast internet connection that can support a live high def stream,” says McIlroy. “Live streaming is very different than things like YouTube and Netflix. That’s where a lot of people get confused. Because they can watch lets say a video on YouTube or Netflix or something like that and it appears to them in high resolutions, that’s a different process. That is not a live stream. Live streaming is very susceptible network interruption.”

What makes, which launched in 2008, a strong product comes from their customer support.

“I think we have developed an exceptional reputation through customer service,” he says. “It’s been kind of the basis of our company all along. Our objective is to respond to customer inquiries as quickly as possible. On a live game day, ideally we would like to have customers questions responded to within a matter of two minutes.” Another aspect of their customer support is their hands-on approach with the broadcast crew at the arena.

“When there is an issue, often we recognize it before the crew might. We’re able to work with that. We can remotely log in and do some things. In other cases, if there is an issue, and somebody picks up a phone call, our objective is to have a live body answer that call right away.”

McIlroy started, which is viewed globally, after the company INSINC he co-founded in Burnaby in 1996, was purchased.

“I was always a firm believer that sports was going to be very popular on this platform as streaming media,” he says, adding he worked with hockey clubs before there was video.

Improvements made this season come from the technical visit. A goal set is having the time clock on display for all team broadcasts. McIlroy says that may not seem like much to a viewer at home, but when the coaches are reviewing video, it’s really important. Some clubs are experiencing struggles with it despite having the capabilities.

What everyone will be excited about is customers will start seeing the quality of more high definition streams by late October and November. The name PlayFullScreen comes from what the company was able to do at the start compared to competitors, which was push more video through a small internet stream. In 2008, streaming video was still evolving.

“Being able to play a video stream in the “full screen” mode was a rare novelty at that time,” he says, adding the name is a play on words. “How far we’ve come in 10 years.”

PlayFullScreen is proud to partner with the KIJHL. McIlroy felt this could be the cornerstone of the league.

“I think we are there now. The KIJHL has been a fantastic partner to work with,” he added.

While the 25 games for $212.50 is the best value, McIlroy says those packages tend to be purchased at the start of the season. The one- and five-game packages also sell well.

Just Posted

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Over 5K jabbed at Interior Health mobile COVID-19 vaccine clinics

The clinics have made stops in more than 40 communities since launching last week

Kimberley residents were treated to the first Farmers' Market of the season, and the feeling of a return to normalcy. Paul Rodgers photos.
WATCH: Kimberley’s first Farmers’ Market of the season

Kimberley residents enjoyed the first Farmers’ Market of the year on Thursday,… Continue reading

Provincial Health Officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
Interior Health COVID-19 cases falling slower than the rest of B.C.

More than a third of provincial cases announced Thursday came from the Interior

Students at Creston Valley Secondary School put together an art installation of a replica residential school room. (Photo by Kelsey Yates)
Creston students create art installation of residential school room

The replica was decorated with a small bed, school uniform, and notes written with pleas for help

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Most Read