Marc Horton and his wife Alicia pose in this 2020 handout photo. Marc Horton’s annual Super Bowl parties are usually epic, day-long events, garnering so much attention, the host says, that he had to create a waitlist for those eager to enjoy the festivities in the future. This year’s soiree in Keswick, Ont., will be exclusive to Horton and his wife Alicia however, as wild winter spread of COVID-19 meant cancelling the big bash. THE CANADIAN PRESS/HO - Marc Horton

Marc Horton and his wife Alicia pose in this 2020 handout photo. Marc Horton’s annual Super Bowl parties are usually epic, day-long events, garnering so much attention, the host says, that he had to create a waitlist for those eager to enjoy the festivities in the future. This year’s soiree in Keswick, Ont., will be exclusive to Horton and his wife Alicia however, as wild winter spread of COVID-19 meant cancelling the big bash. THE CANADIAN PRESS/HO - Marc Horton

Solo Bowl: Canadians ditching NFL championship parties amid COVID spread

Some are moving their get-togethers to virtual platforms, while others will simply watch alone

Marc Horton’s annual Super Bowl parties are usually epic, day-long events, garnering so much attention, the host says, that he had to create a waitlist for those eager to enjoy the festivities in the future.

This year’s soiree in Keswick, Ont., will be exclusive to Horton and his wife Alicia however, as wild winter spread of COVID-19 meant cancelling the big bash.

In years past, Horton’s hoopla — nicknamed the “Stuper Bowl” — included as many as 50 invitees.

The day would begin with a series of football games played at a nearby field, complete with a trophy presentation to the winning team, followed by a poker tournament at Horton’s house. Guests would then flop down in front of several TV’s and a championship-calibre food spread to watch the big game.

Horton’s parties marked a day of competition and greasy culinary indulgence like no other in the calendar year, but it was also an opportunity to catch up with old friends.

“A lot of them I went to high school with, and we see each other once a year at this event,” he said. “So it’s pretty depressing that it can’t happen this year.”

Indoor gatherings are banned across much of the country in efforts to slow the spread of COVID-19, which has accelerated in recent months.

Horton, who’ll be cheering for the Kansas City Chiefs over the host Tampa Bay Buccaneers on Sunday, is one of many football fans altering Super Bowl traditions as Canada deals with a dire second wave.

Some are moving their get-togethers to virtual platforms, while others will simply watch alone.

Catherine Sabiston, a kinesiology professor at the University of Toronto and a Canada Research Chair in physical activity and mental health, says it can be hard to infuse authenticity into an online event, and it’s normal to feel something’s missing when experiencing a big game solo.

Whether it’s watching sports at a bar with close friends or in a stadium with thousands of strangers, Sabiston says the “sense of collective identity” we get from fandom has been largely lacking over the last 11 months.

“Sports make you feel like you’re a member of something, and tied to that are emotions specific to togetherness,” she said. “You think like others, you feel like others, there’s others around you in that collective environment.

“But the social element is gone, or at least very limited these days.”

That feeling can hit harder now almost a year into the pandemic, Sabiston says, especially for an event like the Super Bowl. And that can ring true whether they’re football fans or not.

Horton estimates 40 per cent of his usual guests don’t care about touchdowns or field goals, but they attend his shindigs for the social aspect, including friendly wagers on random outcomes from the coin flip to the final score.

The food, including Super Bowl staples like chili, nachos and chicken wings, is also a big draw.

Brenda Andress, an expert in sports and business leadership, says food has become an integral part of the Super Bowl by design, as the NFL has marketed its championship game in a way that mimics holidays like Thanksgiving and Christmas.

Bars and restaurants get on board too, she added. While closed to indoor dining, some establishments are tweaking their takeout menus to offer football-themed packages.

The Super Bowl itself is appealing for a number of reasons too, Andress says, including its strategic placement on the calendar — in the dead of winter when nothing is going on, and when people are itching to escape cold-weather doldrums with a social affair.

The simplicity and excitement of a one-and-done title game, rather than a stretched-out series, entices many non-sports fans. And elaborate halftime shows, which this year will feature Canadian artist The Weeknd, draw in others.

“The NFL has created this niche where their entertainment rocket can accelerate,” said Andress, who’s also the president and founder of the SheIS organization aiming to bring more attention to women’s sports.


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

“They’ve done an excellent job building around the game — the halftime show, tailgate parties, home parties, bar parties. They’ve created a marketing machine that everybody can buy into.”

While Andress says the collective social experience of sport fandom can be important for our mental health, a Super Bowl in lockdown might not be all bad.

It offers some an opportunity to start new game-day traditions by connecting with their own households in new ways.

“In some instances you’re creating a greater bond instead of just leaving the house to watch the game with other people,” she said.

Horton, who’s happy to hunker down with his wife and a few pounds of wings for an intimate game experience, is still disappointed to miss a crucial aspect of what Sunday night is supposed to be.

“Half the fun is experiencing it with a lot of people,” he said. “There’s that aspect of group camaraderie that just isn’t there this year.”

Melissa Couto Zuber, The Canadian Press

CoronavirusNFL

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Seniors in the Interior Health region can book their COVID-19 vaccinations starting Monday, March 8, 2021 at 7 a.m. (File photo)
Seniors in Interior Heath region can book COVID-19 shots starting Monday

Starting March 8 the vaccination call centre will be open 7 a.m. to 7 p.m. daily

Kimberley’s current Station 1 cannot house the ladder truck. Bulletin file.
City of Kimberley issues RFP for new fire bays next to city hall

The Kimberley Fire Department has issued a Request For Proposals for a… Continue reading

Interior Health reported 33 new COVID-19 cases on March 5. (Black Press Files)
Interior Health reports 33 new COVID-19 cases on March 5

Over 300,000 vaccine doses have been administered provincewide.

Kimberley’s Local Food Working Group is looking for input from backyard gardeners. Eco friendly gardening file
Kimberley and area resident survey seeks insights on backyard food growing trends

In the past year or so, a number of Kimberley organizations have… Continue reading

Some of the folks behind Angel Flight East Kootenay: Todd Weselake is a director, partner and pilot while Brent Bidston is the president and lead pilot of the not-for-profit. Pictured here with their older plane, they hope to get an upgrade for thanks to RDEK funding. (Image courtesy of Angel Flight East Kootenay)
Angel Flight secures RDEK funding for next five years

$100,000 will go to the not-for-profit each year, with the funds to be used to acquire a larger plane

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

Victoria man Brett Andersen is asking for people’s help to secure him one of eight free tickets to the moon. (Screenshot/@brettandersen Instagram)
Victoria man wants your help securing a free ticket to the moon

Japanese billionaire offering eight people a trip to the moon

The Conservation Officers Service is warning aquarium users after invasive and potentially destructive mussels were found in moss balls from a pet store. (BC Conservation Officers Service/Facebook)
Aquarium users in B.C. warned after invasive mussels found at pet store

Conservation officers were told the mussels were found in a moss ball from a Terrace pet store.

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Donald Alan Sweet was once an all star CFL kicker who played for the Montreal Alouettes and Montreal Concordes over a 13-year career. Photo courtesy of Mission RCMP.
Ex-B.C. teacher who was CFL kicker charged with assault, sexual crimes against former students

Donald Sweet taught in Mission School District for 10 years, investigators seek further witnesses

During a press event on March 6, Const. Alex Berube, media relations officer for the West Shore RCMP, addressed a deadly shooting that occurred in Metchosin the night before. (Devon Bidal/News Staff)
VIDEO: One man shot dead on Vancouver Island in ‘targeted incident’

Highway 14 reopens following multi-hour closure for investigation

Personal protective equipment is seen in the COVID-19 intensive care unit at St. Paul’s hospital in downtown Vancouver. THE CANADIAN PRESS/Jonathan Hayward
$16.9 million invested to improve worker safety, strengthen B.C.’s food supply chain

Money to be used for social distancing, personal protective equipment, cleaning, and air circulation

Most Read