Meatless sausage being tested at Little Caesars across the U.S.

Impossible Supreme Pizza to be launched on Monday at 58 restaurants

Plant-based burger maker Impossible Foods is debuting its second product — meatless sausage crumbles — on Little Caesars pizza.

Little Caesars will start testing the Impossible Supreme Pizza on Monday at 58 restaurants in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico. The $12 pizza also comes with mushrooms, caramelized onions and green peppers.

If the test goes well, Detroit-based Little Caesars could expand availability nationwide.

It’s already been a busy spring for meat substitutes. Earlier this month, Impossible Foods’ rival Beyond Meat debuted on the Nasdaq; its stock price has more than tripled since the IPO.

Burger King is testing an Impossible Whopper and could sell it nationwide by the end of this year. Tim Hortons announce this week that it’s testing a Beyond Meat breakfast sausage in Canada. Even U.S. meat producers like Tyson Foods are investing in plant-based meats.

Little Caesars approached Redwood City, California-based Impossible Foods earlier this year seeking plant-based meat for its pizzas. Impossible Foods developed the sausage with custom sweet Italian seasoning for Little Caesars.

So far, Impossible Foods isn’t selling the sausage anywhere else and hasn’t announced any plan to, spokeswoman Rachel Konrad said.

Impossible’s sausage is made in the same way as its burger. The company uses heme — the protein molecule that gives meat its juicy texture — from the roots of soy plants. Instead of harvesting it from individual plants, Impossible makes batches of heme by fermenting yeast that is genetically encoded with the soy plants’ DNA. To make “meat,” heme is mixed with other ingredients like soy protein, coconut oil and sunflower oil.

Konrad said the Impossible Sausage has a higher fat content than the Impossible Burger. It has no cholesterol, 17 grams of total fat, 17 grams of protein and 270 calories in a quarter-pound serving. By comparison, Johnsonville’s sweet Italian ground sausage has 80 mg of cholesterol, 26 grams of total fat, 20 grams of protein and 340 calories.

Impossible Foods was founded in 2011 and started selling its burgers to restaurants in 2016. They aren’t yet sold at grocery stores. The company has raised more than $750 million in multiple rounds of funding from investors including Bill Gates, Serena Williams, Trevor Noah and Jay-Z.

Dee-Ann Durbin, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Alberta company working to reclaim materials from fallen historical Wycliffe barn

Salvage Solutions aims to reclaim 80% of materials from a barn built in the early 1900’s.

City to host wildfire management open house

The City of Kimberley has a number of different projects underway in… Continue reading

Kimberley flu clinic well attended

For the Bulletin St. Andrew’s Presbyterian Church was happy to provide the… Continue reading

Regional winter road maintenance operations underway

Mainroad East Kootenay Contracting shifting into winter as snow season fast approaches

Kimberley won’t see operational changes despite BC RCMP budget shortfalls

As reported last week in the Bulletin, B.C. RCMP is grappling with… Continue reading

VIDEO: ‘Climate emergency’ is Oxford’s 2019 Word of the Year

Other words on the shortlist included ‘extinction,’ ‘climate denial’ and ‘eco-anxiety’

Algae bloom killing farmed fish on Vancouver Island’s West Coast

DFO says four Cermaq Canada salmon farms affected, fish not infectious

Three cops investigated in connection to ex-Vancouver detective’s sexual misconduct

Fisher was convicted in 2018 after pleading guilty to kissing two young women who were witnesses in a criminal case

Violence response procedures updated for B.C. schools, police

ERASE program expands to target gangs, bullying of students

A pawsitive ending: Missing puppy found after nine-day search in Chilliwack

Pit bull Frankie ran from dog sitter booked through app

Young East Kootenay performers in Canada Music event

For the Bulletin This year’s Canada Music Week concert will take place… Continue reading

Federal laws at heart of West’s anger up for debate, as Liberals begin outreach

Vancouver mayor to Trudeau’s western critics: ‘Get over yourselves’

Snowboard pioneer Jake Burton Carpenter dies at 65

He was diagnosed with testicular cancer in 2011

Most Read