Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

News from the Kimberley Garden Club

Submitted by: Marilee Quist My husband and I have been in our… Continue reading

New energy grant targets community buildings

Columbia Basin Trust supports renewable, alternative energy generation

Dynamiters have a winning weekend

Nitros defeat regional rivals Creston and Fernie

Kootenay rubgy teams see success at Kamloops 7s tournament

The Kootenays sent four regional teams to the Kamloops 7’s Rugby Tournament… Continue reading

Creekside Physiotherapy is Kimberley’s Business of the Year

The Kimberley Bulletin is proud each year to sponsor the Business of… Continue reading

Don McCormick re-elected as Mayor of Kimberley

Election results are in, McCormick to serve as Mayor for another four years.

B.C. veteran combats PTSD in the ring and on the farm

Cam Tetrault is a valuable contributor at Quesnel’s Two Rivers Boxing Club

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

Fast ferries from B.C. spotted in Egypt

Controversial aluminum BC Ferries vessels ’big white elephants covered in dust,’ eyewitness says

Canadian troops, families take shelter in hotel after Florida hurricane

Most of the Canadians were evacuated from the military base before Hurricane Michael

B.C. jury trial hears police-sting audio of man accused of killing girl, 12

Garry Handlen has pleaded not guilty to the first-degree murder of Monica Jack on May 6, 1978.

5 tips to keep trick-or-treaters safe this Halloween

BC Children’s Hospital has a few suggestions to keep Oct. 31 fun

B.C. man gets seven years in prison for baseball-bat attack on Kamloops teen

Kamloops man who beat Jessie Simpson into a coma has pleaded guilty to aggravated assault. He was originally charged with attempted murder and assault with a weapon.

UPDATED: Cougar put down after Vancouver Island resident finds his decapitated cat

Conservation officers euthanize predator in Port Hardy Tuesday afternoon

Most Read