Swipe right to save the world’s last white rhino

Sudan the rhino is ready to find love, but he needs your help

Swipe right, and help save an endangered species.

The dating app Tinder and the OI Pejeta Conservancy are putting the spotlight on the world’s most eligible bachelor – a 43-year-old northern white rhino named Sudan who lives in Kenya – in your virtual card stack, in hopes you can take a break from the dating world for one last effort to save the species.

Sudan is the last male rhino of his kind and currently in the conservancy’s protected captivity.

He likes eating grass and chilling in the mud, and is surrounded by an armed bodyguard 24/7. But because of his old age, he’s been unable to reproduce with his female counterparts, Najin and Fatu.

Conservancy officials aim to raise $9 million through the social media campaign that launched Tuesday.

The money will be used to fund ongoing research and in-vitro fertilization testing in hopes that scientists can use this method to successfully impregnate Najin and Fatu.

“This represents the last option to save the species after all previous breeding attempts proved futile,” Richard Vigne, the conservancy group’s CEO, said in a news release.

The research, which is happening in the U.S., Germany and Japan, aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.

How it works

When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page where they can make a donation.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

 

Just Posted

Kootenay Savings builds healthy and vibrant communities

Many organizations in the region, including Kimberley Community Foundation, receive funds

News recap: Kimberley

A quick recap of the top news stories this week in Kimberley.

Kimberley City Council recieves letters of support for Trails Manager

Kimberley Trails Societies asking for ongoing City support to hire Trails Manager

Kimberley Pewee Nitros donate $600 to Food Bank

The Kimberley Pewee Nitros team was at the food bank on Wednesday,… Continue reading

RCMP investigate multiple dog deaths linked to Cranbrook forest

One veterinarian said ‘you can’t help but draw that conclusion’ that deaths parallel 2016’s story

Dynamiters help unload groceries for Food Bank

The Kimberley Helping Hands Food Bank is putting together their Christmas Hampers

Owl found dead after eating rat poison leaves B.C. woman concerned

After finding the owl on her Surrey property, Christine Trozzo says the poison is a concern for kids

Change to CPP death benefit panned as insufficient to cover funeral costs

Funeral Services Association of Canada lobbied governments to raise the value to $3,580

#MeToo at work: Employers play a role in fixing culture of sexual harassment

B.C. workplaces are getting ahead of being the next MeToo debacle, calling on experts to train staff

B.C. woman brain injured in crash as a baby gets $1.1 million in damages

Trial heard the woman was 16 months old, being carried by her mother when they were both hit

Court denies WestJet’s bid to toss out discrimination lawsuit of former worker

Mandalena Lewis is suing WestJet over allegations of gender-based discrimination

VIDEO: 3 months later, rescued sea lion released back into ocean

The young animal was found in Campbell River three months ago

Sagmoen neighbours recall alleged hammer attack

Woman was screaming outside Maple Ridge townhouse in 2013

Accused B.C. drug smuggler to be extradited

Supreme Court of Canada upholds extradition order for accused Shuswap drug smuggler, Colin Martin

Most Read